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Abstract

This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in both the extent and speed of up- and down-ward movements in private-label share over the business cycle. Finally, part of private-labels' share gain during contractions is found to be permanent.

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File URL: https://lirias.kuleuven.be/bitstream/123456789/122264/1/0569.pdf
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Bibliographic Info

Paper provided by Katholieke Universiteit Leuven in its series Open Access publications from Katholieke Universiteit Leuven with number urn:hdl:123456789/122264.

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Date of creation: 2005
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Handle: RePEc:ner:leuven:urn:hdl:123456789/122264

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Web page: http://www.kuleuven.be

Related research

Keywords: Business; Country; Dependence; Studies; Success;

References

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1. James H. Stock & Mark W. Watson, 1998. "Business Cycle Fluctuations in U.S. Macroeconomic Time Series," NBER Working Papers 6528, National Bureau of Economic Research, Inc.
   
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15. Deleersnyder, B & Dekimpe, Marnik & Sarvary, M & Parker, PM, 2004. "Weathering tight economic times: the sales evolution of consumer durables over the business cycle," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/121459, Katholieke Universiteit Leuven.
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18. Steenkamp, J. & Dekimpe, M.G., 1997. "The increasing power of store brands: Building loyalty and market share," Open Access publications from Tilburg University urn:nbn:nl:ui:12-358835, Tilburg University.
19. Robert Picard, 2001. "Effects of Recessions on Advertising Expenditures: An Exploratory Study of Economic Downturns in Nine Developed Nations," Journal of Media Economics, Taylor and Francis Journals, vol. 14(1), pages 1-14.
20. Nooteboom, B. & Berger, H. & Noorderhaven, N.G., 1997. "Effects of trust and governance on relational risk," Open Access publications from Tilburg University urn:nbn:nl:ui:12-73834, Tilburg University.
21. Kirthi Kalyanam & Daniel S. Putler, 1997. "Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework," Marketing Science, INFORMS, vol. 16(2), pages 166-181.
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24. Thoma, Mark A., 1994. "Subsample instability and asymmetries in money-income causality," Journal of Econometrics, Elsevier, vol. 64(1-2), pages 279-306.
25. Deleersnyder, B. & Dekimpe, M.G. & Sarvary, M. & Parker, P., 2004. "Weathering tight economic times: The sales evolution of consumer durables over the business cycle," Open Access publications from Tilburg University urn:nbn:nl:ui:12-358555, Tilburg University.
26. Ben-David, Dan & Papell, David H., 1995. "The great wars, the great crash, and steady state growth: Some new evidence about an old stylized fact," Journal of Monetary Economics, Elsevier, vol. 36(3), pages 453-475, December.

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