Marketing models and the Lucas critique
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Bibliographic InfoPaper provided by Katholieke Universiteit Leuven in its series Open Access publications from Katholieke Universiteit Leuven with number urn:hdl:123456789/121399.
Date of creation: 2005
Date of revision:
Publication status: Published in Journal of Marketing Research (2005) v.42, p.15-21
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Web page: http://www.kuleuven.be
Marketing; Model; Models;
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- Koen Pauwels & Imran Currim & Marnik Dekimpe & Dominique Hanssens & Natalie Mizik & Eric Ghysels & Prasad Naik, 2004. "Modeling Marketing Dynamics by Time Series Econometrics," Marketing Letters, Springer, vol. 15(4), pages 167-183, December.
- Dekimpe, Marnik & Hanssens, DM, 2005. "Persistence models and marketing strategy," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/120752, Katholieke Universiteit Leuven.
- Pauwels, Koen & Currim, Imran & Dekimpe, Marnik & Ghysels, Eric & Hanssens, Dominique M & Mizik, Natalie & Naik, Prasad, 2005. "Modeling marketing dynamics by time series econometrics," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/121335, Katholieke Universiteit Leuven.
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