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Marketing models and the Lucas critique

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  • Van Heerde, H
  • Dekimpe, Marnik
  • Putsis, B
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    File URL: https://lirias.kuleuven.be/bitstream/123456789/121399/1/Marketingmodels.pdf
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    Bibliographic Info

    Paper provided by Katholieke Universiteit Leuven in its series Open Access publications from Katholieke Universiteit Leuven with number urn:hdl:123456789/121399.

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    Date of creation: 2005
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    Publication status: Published in Journal of Marketing Research (2005) v.42, p.15-21
    Handle: RePEc:ner:leuven:urn:hdl:123456789/121399

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    Web page: http://www.kuleuven.be

    Related research

    Keywords: Marketing; Model; Models;

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    Cited by:
    1. Koen Pauwels & Imran Currim & Marnik Dekimpe & Dominique Hanssens & Natalie Mizik & Eric Ghysels & Prasad Naik, 2004. "Modeling Marketing Dynamics by Time Series Econometrics," Marketing Letters, Springer, vol. 15(4), pages 167-183, December.
    2. Dekimpe, Marnik & Hanssens, DM, 2005. "Persistence models and marketing strategy," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/120752, Katholieke Universiteit Leuven.
    3. Pauwels, Koen & Currim, Imran & Dekimpe, Marnik & Ghysels, Eric & Hanssens, Dominique M & Mizik, Natalie & Naik, Prasad, 2005. "Modeling marketing dynamics by time series econometrics," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/121335, Katholieke Universiteit Leuven.

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