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Digital Dispersion: An Industrial and Geographic Census of Commerical Internet Use

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Author Info
Chris Forman
Avi Goldfarb
Shane Greenstein

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Abstract

Our study provides the first census of the dispersion of Internet technology to commercial establishments in the United States. We distinguish between participation, that is, use of the Internet because it is necessary for all business (e.g., email and browsing) and enhancement, that is, adoption of Internet technology to enhance computing processes for competitive advantage (e.g., electronic commerce). Employing the Harte Hanks Market Intelligence Survey, we examine adoption of the Internet at 86,879 commercial establishments with 100 or more employees at the end of 2000. Using routine statistical methods, we focus on answering questions about economy-wide outcomes: Which industries had the highest and lowest rates of participation and enhancement? Which cities, states and industries had a typical experience and which did not? We arrive at three conclusions. First, participation and enhancement display contrasting patterns of dispersion. In a majority of industries participation has approached saturation levels, while enhancement occurs at lower rates and with dispersion reflecting long standing industrial differences in use of computing. Second, the creation and use of the Internet does not eliminate the importance of geography. Leading areas are widespread, whereas laggards are more common in smaller urban areas and some rural areas. However, the distribution of industries across geographic regions explains much of the difference in rates of adoption of the Internet in different areas. Third, commercial Internet use is quite dispersed, more so than previous studies show.

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Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 9287.

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Date of creation: Oct 2002
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Handle: RePEc:nbr:nberwo:9287

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Find related papers by JEL classification:
L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  2. Gordon, Robert J, 2000. "Does the 'New Economy' Measure up to the Great Inventions of the Past?," CEPR Discussion Papers 2607, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
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  3. Kolko, Jed, 2002. "Silicon mountains, silicon molehills: geographic concentration and convergence of internet industries in the US," Information Economics and Policy, Elsevier, vol. 14(2), pages 211-232, June. [Downloadable!] (restricted)
  4. B.K. Atrostic & Sang V. Nguyen, 2002. "Computer Networks and U.S. Manufacturing Plant Productivity: New Evidence from the CNUS Data," Working Papers 02-01, Center for Economic Studies, U.S. Census Bureau. [Downloadable!]
  5. Dennis W. Carlton & Judith A. Chevalier, 2001. "Free Riding and Sales Strategies for the Internet," NBER Working Papers 8067, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  6. Timothy F. Bresnahan & Erik Brynjolfsson & Lorin M. Hitt, 2002. "Information Technology, Workplace Organization, And The Demand For Skilled Labor: Firm-Level Evidence," The Quarterly Journal of Economics, MIT Press, vol. 117(1), pages 339-376, February. [Downloadable!] (restricted)
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  7. Austan Goolsbee & Peter J. Klenow, 1999. "Evidence on Learning and Network Externalities in the Diffusion of Home Computers," NBER Working Papers 7329, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  8. Gertner, Robert H & Stillman, Robert S, 2001. "Vertical Integration and Internet Strategies in the Apparel Industry," Journal of Industrial Economics, Blackwell Publishing, vol. 49(4), pages 417-40, December. [Downloadable!] (restricted)
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  12. Stiroh, Kevin J, 2002. "Are ICT Spillovers Driving the New Economy?," Review of Income and Wealth, Blackwell Publishing, vol. 48(1), pages 33-57, March. [Downloadable!] (restricted)
  13. J. Steven Landefeld & Barbara M. Fraumeni, 2001. "Measuring the New Economy," BEA Papers 0009, Bureau of Economic Analysis. [Downloadable!]
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Chris Forman & Avi Goldfarb & Shane Greenstein, 2003. "How did Location Affect Adoption of the Commercial Internet? Global Village, Urban Density, and Industry Composition," NBER Working Papers 9979, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  2. Chris Forman & Avi Goldfarb & Shane Greenstein, 2005. "Technology Adoption In and Out of Major Urban Areas: When Do Internal Firm Resources Matter Most?," NBER Working Papers 11642, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  3. Giuliana Battisti & Heinz Hollenstein & Paul Stoneman & Martin Woerter, 2005. "Inter and Intra firm Diffusion of ICT in the United Kingdom (UK) and Switzerland (CH) : An Internationally Comparative Study Based on Firm-level Data," Working papers 05-111, KOF Swiss Economic Institute, ETH Zurich. [Downloadable!]
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  4. Betsey Stevenson, 2008. "The Internet and Job Search," NBER Working Papers 13886, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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