In merger analysis and other antitrust settings, risk is often cited as a potential barrier to entry. But there is little consensus as to the kinds of risk that matter - systematic versus non-systematic and industry-wide versus firm-specific - and the mechanisms through which they affect entry. I show how and to what extent different kinds of risk magnify the deterrent effect of exogenous sunk costs of entry, and thereby affect industry dynamics, concentration, and equilibrium market prices. To do this, I develop a measure of the "full," i.e., risk-adjusted, sunk cost of entry. I show that for reasonable parameter values, the full sunk cost is far larger than the direct measure of sunk cost typically used to analyze markets.
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Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number
14755.
Length: Date of creation: Feb 2009 Date of revision: Handle: RePEc:nbr:nberwo:14755
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Find related papers by JEL classification: D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Luis M.B. Cabral & Thomas Ross, 2006.
"Are Sunk Costs A Barrier To Entry?,"
Working Papers
06-09, New York University, Leonard N. Stern School of Business, Department of Economics.
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