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The formation of social preferences : some lessons from psychology and biology

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  • Louis Lévy-Garboua

    ()
    (TEAM)

  • Claude Meidinger

    ()
    (TEAM)

  • BenoŒt Rapoport

    ()
    (TEAM)

Abstract

The goal of this paper is to draw some lessons for economic theory from research in psychology, social psychology and, more briefly, in biology, which purports to explain the «formation» of social preferences. We elicit the basic mechanisms whereby a variety of social preferences are determined in a variety of social contexts. Biological mechanisms, cultural transmission, learning, and the formation of cognitive and emotional capacities shape social preferences in the long or very long run. In the short run, the built-in capacities are utilized by individuals to construct their own context-dependent social preferences. The full development of social preferences requires consciousness of the individual's similarities and differences with others, and therefore knowledge of self and others. A wide variety of context-dependent social preferences can be generated by just three cognitive processes : identification of self with known others, projection of known self onto partially unknown others, and categorization of others by similarity with self. The self can project onto similar others but is unable to do so onto dissimilar others. The more can the self identify with, or project onto, an other the more generous she will be. Thus the self will find it easier to internalize and predict the behaviour of an in-group than an out-group and will generally like to interact more with the former than with the latter. The main social motivations can be simply organized by reference to social norms of justice of fairness that lead to reciprocal behaviour, some kind of self-anchored altruism that provokes in-group favouritism, and social drives which determine an immediate emotional response to an experienced event like hurting a norm's violator or helping an other in need.

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Bibliographic Info

Paper provided by Université Panthéon-Sorbonne (Paris 1) in its series Cahiers de la Maison des Sciences Economiques with number bla04010.

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Length: 82 pages
Date of creation: Jan 2004
Date of revision:
Handle: RePEc:mse:wpsorb:bla04010

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Keywords: Formation of social preferences; psychology; social psychology sociale; biology;

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Cited by:
  1. Küpper, Hans-Ulrich & Sandner, Kai, 2008. "Differences in Social Preferences - Are They Profitable for the Firm?," Discussion Papers in Business Administration 2122, University of Munich, Munich School of Management.
  2. Lévy-Garboua, Louis & Masclet, David & Montmarquette, Claude, 2009. "A behavioral Laffer curve: Emergence of a social norm of fairness in a real effort experiment," Journal of Economic Psychology, Elsevier, vol. 30(2), pages 147-161, April.
  3. Jean Mercier-Ythier, 2010. "The Aggregation of Individual Distributive Preferences through the Distributive Liberal Social Contract : Normative Analysis," Working Papers of BETA 2010-01, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.

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