Outreach to Low-Income Families During the First Year of HeA PA
AbstractThis is the third brief in a series about the first year of Californiaâ€™s Health-e-App Public Access (HeA PA) enrollment system, introduced in December 2010. Available in English and Spanish, HeA PA was a self-service online application for the Healthy Families Program and a screening tool for Medi-Cal for families. This brief describes the ways that California made families aware of HeA PA, including a formal outreach campaign during the second half of 2011, and evaluates the outreach strategiesâ€™ effectiveness in attracting eligible applicants.
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Bibliographic InfoPaper provided by Mathematica Policy Research in its series Mathematica Policy Research Reports with number 7774.
Date of creation: 30 May 2013
Date of revision:
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Postal: Mathematica Policy Research P.O. Box 2393 Princeton, NJ 08543-2393 Attn: Communications
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Health-e-app Public Access; Children's Health Care Coverage; California; Low-Income Families;
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- I - Health, Education, and Welfare
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