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The Narrative Communications Project: Takeaway Findings on a Message-Framing Approach

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Author Info

  • Sheila Hoag
  • Victoria Peebles
  • Christopher Trenholm
  • Gene Lewit
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    Abstract

    This brief summarizes key findings of the Narrative Communications Project sponsored by the David and Lucile Packard Foundation. This communications capacity-building grant project aimed to help state-based advocates build consensus more effectively and promote children's health insurance coverage and coverage expansion. The brief reveals lessons for advocates, communicators, and funders in the value of message framing and an advocacy strategy rooted in a positive, "glass-half-full" approach as well as investment in continuous, real-time communications and technical assistance.

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    File URL: http://mathematica-mpr.com/publications/pdfs/health/IAC_Narrative_project.pdf
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    Bibliographic Info

    Paper provided by Mathematica Policy Research in its series Mathematica Policy Research Reports with number 7577.

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    Length: 16
    Date of creation: 30 Nov 2012
    Date of revision:
    Handle: RePEc:mpr:mprres:7577

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    Postal: Mathematica Policy Research P.O. Box 2393 Princeton, NJ 08543-2393 Attn: Communications
    Fax: (609) 799-0005
    Web page: http://www.mathematica-mpr.com/
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    Related research

    Keywords: IAC; Insuring America's Children; Narrative Project; Insurance Coverage;

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