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Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing

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Author Info
Hauser, John R.
Wisniewski, Kenneth J.

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File URL: http://hdl.handle.net/1721.1/1998
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Paper provided by Massachusetts Institute of Technology (MIT), Sloan School of Management in its series Working papers with number 1244-81..

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Date of creation: 1981
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Handle: RePEc:mit:sloanp:1998

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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA
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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA

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Keywords: HD28 .M414 no.1244-; 81;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Charles Blackorby & Daniel Primont & R. Robert Russell, 1975. "Budgeting, Decentralization, and Aggregation," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 4, number 1, pages 23-48 National Bureau of Economic Research, Inc. [Downloadable!]
  2. Green, Paul E & DeSarbo, Wayne S, 1978. " Additive Decomposition of Perceptions Data Via Conjoint Analysis," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 5(1), pages 58-65, June.
  3. McFadden, Daniel, 1980. "Econometric Models for Probabilistic Choice among Products," Journal of Business, University of Chicago Press, vol. 53(3), pages S13-29, July. [Downloadable!] (restricted)
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  1. Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
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