Possible Complex Approaches Towards Evaluating the Quality of a Destination in the Context of Tourism
AbstractThe paper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, services, natural resources, artificially created attractions and information being connected. The paper shows possible approaches towards the complex evaluation of destination quality. The first model is based on the ECSI methodology (European Consumer Satisfaction Index) and modifies it for evaluating the satisfaction of a visitor to a destination; the second model is based on the integrated approach towards quality management.
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Bibliographic InfoPaper provided by Mendel University in Brno, Faculty of Business and Economics in its series MENDELU Working Papers in Business and Economics with number 2012-20.
Date of creation: Jun 2012
Date of revision:
quality management; customer satisfaction; destination; tourism;
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- M - Business Administration and Business Economics; Marketing; Accounting
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