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Possible Complex Approaches Towards Evaluating the Quality of a Destination in the Context of Tourism

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Author Info

  • Katerina Ryglova

    ()
    (Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno)

  • Ida Vajcnerova

    ()
    (Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno)

Abstract

The paper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, services, natural resources, artificially created attractions and information being connected. The paper shows possible approaches towards the complex evaluation of destination quality. The first model is based on the ECSI methodology (European Consumer Satisfaction Index) and modifies it for evaluating the satisfaction of a visitor to a destination; the second model is based on the integrated approach towards quality management.

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File URL: ftp://ftp.mendelu.cz/RePEc/men/wpaper/20_2012.pdf
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Bibliographic Info

Paper provided by Mendel University in Brno, Faculty of Business and Economics in its series MENDELU Working Papers in Business and Economics with number 2012-20.

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Length: 11
Date of creation: Jun 2012
Date of revision:
Handle: RePEc:men:wpaper:20_2012

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Keywords: quality management; customer satisfaction; destination; tourism;

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