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Consumers’ Perception of Food Safety Risk From Vegetables: A Rural - Urban Comparison

Author

Listed:
  • Thanh Mai Ha

    (School of Economics and Finance, Massey University, Palmerston North)

  • Shamim Shakur

    (School of Economics and Finance, Massey University, Palmerston North, New Zealand)

  • Kim Hang Pham Do

    (School of Economics and Finance, Massey University, Palmerston North, New Zealand)

Abstract

Rapid urbanization brings challenges to managing food safety in Vietnam. Today, consumers pay more attention to the safety of food, particularly vegetables. This paper investigates the impact of consumer perception of food safety risk on self-reported vegetable consumption and then compares the determinants of risk perception between the rural and the urban region. We conducted a survey and observe a decline in self-reported vegetable consumption as a consequence of heightened risk perception among residents in the Hanoi area. The differences, as well as the similarities in the underlying drivers of risk perception, were identified across regions. In both regions, information about food incidents and perceived consequence of hazards associated with vegetables shaped risk perception of vegetables. Respondents’ age, education, and trust in food retailers at wet markets determined risk perception in the rural area, but not in the urban region. Personal experience with vegetable poisoning, whether the household was growing vegetables, perceived control over hazards, and trust in responsible institutions only influenced risk perception in the urban region. We suggest that these spatial disparities in behaviours should be taken into account in designing and implementing risk communication programs and food safety policies in Vietnam.

Suggested Citation

  • Thanh Mai Ha & Shamim Shakur & Kim Hang Pham Do, 2019. "Consumers’ Perception of Food Safety Risk From Vegetables: A Rural - Urban Comparison," Discussion Papers 1902, School of Economics and Finance, Massey University, New Zealand.
  • Handle: RePEc:mas:dpaper:1902
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    File URL: https://econfin.massey.ac.nz/school/publications/discuss/2019/DP1902.pdf
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    References listed on IDEAS

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    1. FAO Economic and Social Development Department, 2010. "Fighting Poverty and Hunger - What role for urban agriculture?," FAO - Economic and Social Perspectives 10EN, Economic and Social Development Department of the Food and Agriculture Organization of the United Nations (FAO).
    2. Donna M. Dosman & Wiktor L. Adamowicz & Steve E. Hrudey, 2001. "Socioeconomic Determinants of Health‐ and Food Safety‐Related Risk Perceptions," Risk Analysis, John Wiley & Sons, vol. 21(2), pages 307-318, April.
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    Cited by:

    1. Roman Najdený & František Križan & Daniel Gurňák & Kristína Bilková, 2022. "Buy Domestic? Emerging Food Nationalism in Slovakia," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 113(4), pages 382-396, September.

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    More about this item

    Keywords

    food safety; risk perception; rural-urban; Vietnam;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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