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The Secret to Successful User Communities: An Analysis of Computer Associates’ User Groups

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Author Info
Schulz, Celine
Abstract

This paper provides the first large scale study that examines the impact of both individual- and group-specific factors on the benefits users obtain from their user communities. By empirically analysing 924 survey responses from individuals in 161 Computer Associates' user groups, this paper aims to identify the determinants of successful user communities. To measure success, the amount of time individual members save through having access to their user networks is used. As firms can significantly profit from successful user communities, this study proposes four key implications of the empirical results for the management of user communities.

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Paper provided by University of Munich, Munich School of Management in its series Discussion Papers in Business Administration with number 1257.

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Date of creation: Nov 2006
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Handle: RePEc:lmu:msmdpa:1257

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Related research
Keywords: Managing User Communities; Collective Action; Information Sharing;

Find related papers by JEL classification:
O32 - Economic Development, Technological Change, and Growth - - Technological Change - - - Management of Technological Innovation and R&D
M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General

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  7. Cowan, Robin & David, Paul A & Foray, Dominique, 2000. "The Explicit Economics of Knowledge Codification and Tacitness," Industrial and Corporate Change, Oxford University Press, vol. 9(2), pages 211-53, June.
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  8. Lerner, Josh & Tirole, Jean, 2001. "The open source movement: Key research questions," European Economic Review, Elsevier, vol. 45(4-6), pages 819-826, May. [Downloadable!] (restricted)
  9. James Tobin, 1956. "Estimation of Relationships for Limited Dependent Variables," Cowles Foundation Discussion Papers 3R, Cowles Foundation, Yale University. [Downloadable!]
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  11. Franke, Nikolaus & Shah, Sonali, 2003. "How communities support innovative activities: an exploration of assistance and sharing among end-users," Research Policy, Elsevier, vol. 32(1), pages 157-178, January. [Downloadable!] (restricted)
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