The Secret to Successful User Communities: An Analysis of Computer Associates’ User Groups
AbstractThis paper provides the first large scale study that examines the impact of both individual- and group-specific factors on the benefits users obtain from their user communities. By empirically analysing 924 survey responses from individuals in 161 Computer Associates' user groups, this paper aims to identify the determinants of successful user communities. To measure success, the amount of time individual members save through having access to their user networks is used. As firms can significantly profit from successful user communities, this study proposes four key implications of the empirical results for the management of user communities.
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Bibliographic InfoPaper provided by University of Munich, Munich School of Management in its series Discussion Papers in Business Administration with number 1257.
Date of creation: Nov 2006
Date of revision:
Managing User Communities; Collective Action; Information Sharing;
Find related papers by JEL classification:
- O32 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Management of Technological Innovation and R&D
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-12-22 (All new papers)
- NEP-ICT-2006-12-22 (Information & Communication Technologies)
- NEP-INO-2006-12-22 (Innovation)
- NEP-NET-2006-12-22 (Network Economics)
- NEP-SOC-2006-12-22 (Social Norms & Social Capital)
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