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The Secret to Successful User Communities: An Analysis of Computer Associates’ User Groups

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  • Schulz, Celine

Abstract

This paper provides the first large scale study that examines the impact of both individual- and group-specific factors on the benefits users obtain from their user communities. By empirically analysing 924 survey responses from individuals in 161 Computer Associates' user groups, this paper aims to identify the determinants of successful user communities. To measure success, the amount of time individual members save through having access to their user networks is used. As firms can significantly profit from successful user communities, this study proposes four key implications of the empirical results for the management of user communities.

Suggested Citation

  • Schulz, Celine, 2006. "The Secret to Successful User Communities: An Analysis of Computer Associates’ User Groups," Discussion Papers in Business Administration 1257, University of Munich, Munich School of Management.
    • Handle: RePEc:lmu:msmdpa:1257
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    File URL: https://epub.ub.uni-muenchen.de/1257/1/final_060731_newworkingpaperserie.pdf
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    Cited by:

    1. Celine Schulz & Stefan Wagner, 2010. "Outlaw Community Innovations," World Scientific Book Chapters, in: Stephen Flowers & Flis Henwood (ed.), Perspectives On User Innovation, chapter 8, pages 191-210, World Scientific Publishing Co. Pte. Ltd..
    2. Volker Bilgram & Alexander Brem & Kai-Ingo Voigt, 2019. "User-centric Innovations in New Product Development — Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-tools," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 7, pages 173-212, World Scientific Publishing Co. Pte. Ltd..

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    More about this item

    Keywords

    Managing User Communities; Collective Action; Information Sharing;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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