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Patrimonialisation de la vitiviniculture et développement du tourisme dans les régions viticoles Une comparaison Bourgogne / Champagne

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Author Info

  • Marie DELAPLACE

    (Université de Paris-Est Marne la Vallée)

  • Elsa GATELIER

    (Université de Reims)

  • Marie-Claude PICHERY

    ()
    (LEG/AMIE, CNRS, Université de Bourgogne)

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    Abstract

    (VF)La « Bourgogne » et la « Champagne » évoquent toutes deux des vins de qualité. Mais ces deux régions hôtes de l’activité vitivinicole ne profitent pas de la même notoriété, particulièrement en tant que destination touristique. La présence d’un patrimoine vitivinicole au sein d’une région, fusse-t-il prestigieux, ne suffit pas à générer un « panier de biens et services territorialisés » au sens de Pecqueur (2001) qui puisse être à l’origine d’une dynamique touristique. L’objectif de cette communication est d’expliquer cet inégal développement entre les deux régions afin d’identifier les conditions dans lesquelles une dynamique peut s’enclencher. Pour ce faire, nous proposons une analyse fondée sur la prise en compte de trois éléments : la nature des patrimoines vitivinicoles et leur degré d’ancrage territorial, le caractère « conjoint » ou « disjoint » des patrimoines locaux, et enfin l’implication des acteurs locaux dans la dynamique œnotouristique.(VA)"Burgundy" and "Champagne" evoke both quality wines. These two regions which host wine business do not take advantage of the same reputation especially as a tourist destination. The presence of a prestigious wine heritage within a region is not sufficient to generate a "basket of territorialized goods and services" (in the sense proposed by Pecqueur, 2001) which can be the cause of a dynamics for tourism. The objective of this paper is to explain such an unequal development between these two regions in order to identify the conditions under which a dynamics can engage. We propose an analysis based on the consideration of three factors: the nature of the wine heritages and their degree of territorial anchoring, the character "joined" or "disjoined" of local heritages and finally the involvement of local actors in the dynamics in wine tourism.

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    Bibliographic Info

    Paper provided by LEG, Laboratoire d'Economie et de Gestion, CNRS, Université de Bourgogne in its series LEG - Document de travail - Economie with number 2012-01.

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    Length: 22 pages
    Date of creation: 2012
    Date of revision:
    Handle: RePEc:lat:legeco:e2012-01

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    Postal: Pôle d'Economie et de Gestion - 2, bd Gabriel - BP 26611 - F-21066 Dijon cedex - France
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    Web page: http://www.leg.u-bourgogne.fr/
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    Related research

    Keywords: (VF)Bourgogne; Champagne; Patrimoine vitivinicole; Œnotourisme; Panier de biens et services territorialisé.(VA)Burgundy; Champagne; wine heritage; wine tourism; basket of territorialized goods and services territorialized.;

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