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Actes de la 5ème Journée de Recherche en Marketing de Bourgogne. Distribution, achat, consommation. Dijon, 23 novembre 2000

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Author Info
FILSER, Marc (LATEC-CREGO - CNRS UMR 5118 - IAE - Université de Bourgogne)
ANTEBLIAN, Blandine (LATEC-CREGO - CNRS UMR 5118 - IAE - Université de Bourgogne)

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Abstract

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File URL: http://www.u-bourgogne.fr/leg/CERMAB/z-outils/documents/actesJRMB/JRMB05-2000.pdf
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Publisher Info
Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB05.

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Length: 242 pages
Date of creation: Dec 2000
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Handle: RePEc:lat:gsjrmb:jrmb05

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Postal: Pôle d'Economie et de Gestion - 2, bd Gabriel - BP 26611 - F-21066 Dijon cedex - France
Phone: 03 80 39 54 30
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Web page: http://www.u-bourgogne.fr/LEG
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Related research
Keywords: distribution; achat; consommation; point de vente; communication; traitement de l'information;

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