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Determinants of UK box office success: the impact of quality signals

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Author Info
Caroline Elliott
Rob Simmons

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Abstract

This paper analyses the roles of various potential quality signals in the demand for cinema in the United Kingdom using a breakdown of advertising totals by media category. Estimation of a two stage least squares model with data for 546 films released in the United Kingdom shows that the impacts of types of advertising on box office revenues vary both in channels and magnitudes of impact. We also offer a more sophisticated treatment of critical reviews than hitherto by examining the spread (entropy) rather than just the mean rating.

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Paper provided by Lancaster University Management School, Economics Department in its series Working Papers with number 004730.

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Date of creation: 2007
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Handle: RePEc:lan:wpaper:004730

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Keywords: Advertising; Critical Reviews; Films;

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  11. Nelson, Randy A, et al, 2001. "What's an Oscar Worth?," Economic Inquiry, Oxford University Press, vol. 39(1), pages 1-16, January.
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