Overcoming a Standard Bearer: Challenges to NEC's Personal Computer in Japan
AbstractIn this paper we examine the process by which a standard bearer loses its leading position in a market. We put forth a framework of four factors needed to overturn existing standard bearers, including superior price/performance competition in the context of network externalities, the ability of the standard bearer to adopt new technologies, the strength of proprietary rights of the existing standard, and competitor's willingness and ability to challenge the standard bearer. We use this framework to examine three types of failed challenges to NEC's position as the standard bearer in the Japanese personal computer market, along with a recent attempt that appear more likely to succeed.
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Bibliographic InfoPaper provided by Research Institute for Economics & Business Administration, Kobe University in its series Discussion Paper Series with number 90.
Length: 36 pages
Date of creation: Feb 1998
Date of revision:
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- L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
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- Funk, Jeffrey L. & Methe, David T., 2001. "Market- and committee-based mechanisms in the creation and diffusion of global industry standards: the case of mobile communication," Research Policy, Elsevier, vol. 30(4), pages 589-610, April.
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