Trust me, it is High Trust: On Trust and its Measurement
AbstractAs the positive impact of trust on business success is widely undisputed, the question of how to measure trust naturally arises. Both expectations of trustworthy behavior and possible gains and losses from a trusting relationship influence the level of trust between two parties or individuals. This paper explores whether an exchange featuring (almost) equal expected gains and expected losses for a trusting individual is evidence for high trust or low trusts; we argue that such an exchange tends to display low trust. A simple trust measure is suggested that can be applied both in experimental and analytical research.
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Bibliographic InfoPaper provided by Department of Economics, University of Konstanz in its series Working Paper Series of the Department of Economics, University of Konstanz with number 2010-09.
Length: 22 pages
Date of creation: 29 Oct 2010
Date of revision:
Find related papers by JEL classification:
- D6 - Microeconomics - - Welfare Economics
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-11-06 (All new papers)
- NEP-CBE-2010-11-06 (Cognitive & Behavioural Economics)
- NEP-EVO-2010-11-06 (Evolutionary Economics)
- NEP-EXP-2010-11-06 (Experimental Economics)
- NEP-SOC-2010-11-06 (Social Norms & Social Capital)
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