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The Effects of the Coffee Trademarking Initiative and Starbucks Publicity on Export Prices of Ethiopian Coffee

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  • Aslihan Arslan
  • Christopher P. Reicher

Abstract

The Ethiopian government initiated the Ethiopian Coffee Trademarking and Licensing Initiative in 2004 for three coffee origins: Sidama, Yirgacheffe and Harar. Following a court case between Starbucks and the Ethiopian government regarding this initiative, Oxfam organized a publicity campaign. This paper evaluates the effect of these interventions on the export prices of trademarked Ethiopian coffees. We find that the prices of the trademarked coffees increased by about 10% following these interventions. The magnitude of this change is comparable with the farm gate prices reported in the literature; however, we cannot establish direct causation or observe the passthrough into farm gate prices

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Bibliographic Info

Paper provided by Kiel Institute for the World Economy in its series Kiel Working Papers with number 1606.

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Length: 20 pages
Date of creation: Mar 2010
Date of revision:
Handle: RePEc:kie:kieliw:1606

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Keywords: Trademarks; Coffee Prices; Public Campaign; Oxfam; Starbucks; Ethiopia;

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  1. Teuber, Ramona, 2007. "Geographical Indications of Origin as a Tool of Product Differentiation : The Case of Coffee," Discussion Papers 33, Justus Liebig University Giessen, Center for international Development and Environmental Research (ZEU).
  2. Christopher M. Bacon & V. Ernesto Méndez & Stephen R. Gliessman & David Goodman & Jonathan A. Fox (ed.), 2008. "Confronting the Coffee Crisis: Fair Trade, Sustainable Livelihoods and Ecosystems in Mexico and Central America," MIT Press Books, The MIT Press, edition 1, volume 1, number 026252480, January.
  3. Worako, Tadesse Kumma & van Schalkwyk, Herman D. & Alemu, Zerihun Gudeta & Ayele, Gezahegne, 2008. "Producer price and price transmission in a deregulated Ethiopian coffee market," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 47(4), December.
  4. Kevin P. Gallagher, 2008. "Confronting the Coffee Crisis: Fair Trade, Sustainable Livelihoods and Ecosystems in Mexico and Central America," Global Environmental Politics, MIT Press, vol. 8(3), pages 159-161, 08.
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