Estimating the Value Consumers Derive from Product Labeling
Abstract
Firms spend billions of dollars annually on new product and label designs in order to attract and retain customers. The issue of labeling is also important to government agencies and nonprofit labeling organizations. For example, the U.S. Food and Drug Administration has an organizational body in its Office of Nutritional Products that deals with issues of food and dietary supplement labeling. The U.S. Department of Agriculture’s Food Safety and Inspection Service also deals with labeling through its Labeling and Consumer Protection Staff. These government agencies spend millions of dollars trying to ensure that food labels adequately inform consumers. One issue that has not been examined is the welfare difference to consumers from alternative labeling schemes/regulations. It seems likely that different labels would differ in effectiveness at informing consumers.Download Info
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Paper provided by Kenyon College, Department of Economics in its series Working Papers with number 0802.Length:
Date of creation: 2008
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Handle: RePEc:ken:wpaper:0802
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Web page: http://economics.kenyon.edu/
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Keywords:Other versions of this item:
- Matthew Rousu & Jay Corrigan, 2008. "Estimating the value consumers derive from product labeling," Framed Field Experiments 00192, The Field Experiments Website.
References
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