IDEAS home Printed from https://ideas.repec.org/p/jrp/jrpwrp/2018-020.html
   My bibliography  Save this paper

What's behind image? towards a better understanding of image-driven behavior

Author

Listed:
  • Tobias Regner

    (FSU Jena)

Abstract

Our experimental design systematically varies image concerns in a dictator/trust game. In comparison to the baseline, we either decrease the role of self-image concerns (by providing an excuse for selfish behavior) or increase the role of social-image concerns (by conveying the transfer choice to a third person). In this set up, we analyze the underlying processes that motivate subjects to give less/more. Controlling for distributional preferences and expectations, our results indicate that moral emotions (guilt and shame) are a significant determinant of pro-social behavior. The disposition to guilt explains giving in the baseline, while it does not when an excuse for selfish behavior exists. Subjects' disposition to shame is correlated to giving when their choice is public and they can be identified.

Suggested Citation

  • Tobias Regner, 2018. "What's behind image? towards a better understanding of image-driven behavior," Jena Economics Research Papers 2018-020, Friedrich-Schiller-University Jena.
    • Handle: RePEc:jrp:jrpwrp:2018-020
    as

    Download full text from publisher

    File URL: https://oweb.b67.uni-jena.de/Papers/jerp2018/wp_2018_020.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Andrew Schotter & Isabel Trevino, 2014. "Belief Elicitation in the Laboratory," Annual Review of Economics, Annual Reviews, vol. 6(1), pages 103-128, August.
    2. repec:cup:judgdm:v:6:y:2011:i:8:p:771-781 is not listed on IDEAS
    3. Lacetera, Nicola & Macis, Mario, 2010. "Social image concerns and prosocial behavior: Field evidence from a nonlinear incentive scheme," Journal of Economic Behavior & Organization, Elsevier, vol. 76(2), pages 225-237, November.
    4. Tobias Regner & Astrid Matthey, 2017. "Actions and the self: I give, therefore I am?," Jena Economics Research Papers 2017-018, Friedrich-Schiller-University Jena.
    5. Palfrey, Thomas R. & Wang, Stephanie W., 2009. "On eliciting beliefs in strategic games," Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 98-109, August.
    6. Tobias Regner, 2018. "Reciprocity under moral wiggle room: Is it a preference or a constraint?," Experimental Economics, Springer;Economic Science Association, vol. 21(4), pages 779-792, December.
    7. Ernst Fehr & Klaus M. Schmidt, 1999. "A Theory of Fairness, Competition, and Cooperation," The Quarterly Journal of Economics, Oxford University Press, vol. 114(3), pages 817-868.
    8. Axel Ockenfels & Gary E. Bolton, 2000. "ERC: A Theory of Equity, Reciprocity, and Competition," American Economic Review, American Economic Association, vol. 90(1), pages 166-193, March.
    9. Murnighan, J. Keith & Oesch, John M. & Pillutla, Madan, 2001. "Player Types and Self-Impression Management in Dictatorship Games: Two Experiments," Games and Economic Behavior, Elsevier, vol. 37(2), pages 388-414, November.
    10. Urs Fischbacher, 2007. "z-Tree: Zurich toolbox for ready-made economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 10(2), pages 171-178, June.
    11. Manski, Charles F. & Neri, Claudia, 2013. "First- and second-order subjective expectations in strategic decision-making: Experimental evidence," Games and Economic Behavior, Elsevier, vol. 81(C), pages 232-254.
    12. Grossman, Zachary, 2015. "Self-signaling and social-signaling in giving," Journal of Economic Behavior & Organization, Elsevier, vol. 117(C), pages 26-39.
    13. Ben Greiner, 2004. "The Online Recruitment System ORSEE 2.0 - A Guide for the Organization of Experiments in Economics," Working Paper Series in Economics 10, University of Cologne, Department of Economics.
    14. James Andreoni & B. Douglas Bernheim, 2009. "Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects," Econometrica, Econometric Society, vol. 77(5), pages 1607-1636, September.
    15. Khalmetski, Kiryl, 2016. "Testing guilt aversion with an exogenous shift in beliefs," Games and Economic Behavior, Elsevier, vol. 97(C), pages 110-119.
    16. Tore Ellingsen & Magnus Johannesson, 2008. "Pride and Prejudice: The Human Side of Incentive Theory," American Economic Review, American Economic Association, vol. 98(3), pages 990-1008, June.
    17. Armantier, Olivier & Treich, Nicolas, 2013. "Eliciting beliefs: Proper scoring rules, incentives, stakes and hedging," European Economic Review, Elsevier, vol. 62(C), pages 17-40.
    18. Dan Ariely & Anat Bracha & Stephan Meier, 2009. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," American Economic Review, American Economic Association, vol. 99(1), pages 544-555, March.
    19. Roland Bénabou & Jean Tirole, 2011. "Identity, Morals, and Taboos: Beliefs as Assets," The Quarterly Journal of Economics, Oxford University Press, vol. 126(2), pages 805-855.
    20. Bracht, Jürgen & Regner, Tobias, 2013. "Moral emotions and partnership," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 313-326.
    21. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    22. Jo?l J. van der Weele & Julija Kulisa & Michael Kosfeld & Guido Friebel, 2014. "Resisting Moral Wiggle Room: How Robust Is Reciprocal Behavior?," American Economic Journal: Microeconomics, American Economic Association, vol. 6(3), pages 256-264, August.
    23. Ben Greiner, 2004. "The Online Recruitment System ORSEE - A Guide for the Organization of Experiments in Economics," Papers on Strategic Interaction 2003-10, Max Planck Institute of Economics, Strategic Interaction Group.
    24. Christine L. Exley, 2015. "Excusing Selfishness in Charitable Giving: The Role of Risk," Discussion Papers 15-013, Stanford Institute for Economic Policy Research.
    25. Jason Dana & Roberto Weber & Jason Kuang, 2007. "Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 33(1), pages 67-80, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tobias Regner, 2018. "Reciprocity under moral wiggle room: Is it a preference or a constraint?," Experimental Economics, Springer;Economic Science Association, vol. 21(4), pages 779-792, December.
    2. Gary E. Bolton & Eugen Dimant & Ulrich Schmidt, 2020. "When a Nudge Backfires: Combining (Im)Plausible Deniability with Social and Economic Incentives to Promote Behavioral Change," CESifo Working Paper Series 8070, CESifo.
    3. Danae Arroyos-Calvera & Rebecca McDonald & Daniel Read & Bruce Rigal, 2020. "Unpacking moral wiggle room: Information preferences and not information itself predict generosity," Discussion Papers 20-19, Department of Economics, University of Birmingham.
    4. McManus, T. Clay & Rao, Justin M., 2015. "Signaling smarts? Revealed preferences for self and social perceptions of intelligence," Journal of Economic Behavior & Organization, Elsevier, vol. 110(C), pages 106-118.
    5. Gary Bolton & Eugen Dimant & Ulrich Schmidt, 2018. "When a Nudge Backfires. Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior," PPE Working Papers 0017, Philosophy, Politics and Economics, University of Pennsylvania.
    6. Mitesh Kataria & Tobias Regner, 2015. "Honestly, why are you donating money to charity? An experimental study about self-awareness in status-seeking behavior," Theory and Decision, Springer, vol. 79(3), pages 493-515, November.
    7. Bolton, Gary & Dimant, Eugen & Schmidt, Ulrich, 2021. "Observability and social image: On the robustness and fragility of reciprocity," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 946-964.
    8. Chen, Daniel L. & Schonger, Martin, 2016. "Social preferences or sacred values? Theory and evidence of deontological motivations," TSE Working Papers 16-714, Toulouse School of Economics (TSE), revised Feb 2020.
    9. Florian Artinger & Filippos Exadaktylos & Hannes Koppel & Lauri Sääksvuori, 2014. "In Others' Shoes: Do Individual Differences in Empathy and Theory of Mind Shape Social Preferences?," PLOS ONE, Public Library of Science, vol. 9(4), pages 1-9, April.
    10. Grossman, Zachary, 2015. "Self-signaling and social-signaling in giving," Journal of Economic Behavior & Organization, Elsevier, vol. 117(C), pages 26-39.
    11. Christoph Engel & Paul A. M. Van Lange, 2021. "Social mindfulness is normative when costs are low, but rapidly declines with increases in costs," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 16(2), pages 290-322, March.
    12. repec:cup:judgdm:v:16:y:2021:i:2:p:290-322 is not listed on IDEAS
    13. Friehe, Tim & Utikal, Verena, 2018. "Intentions under cover – Hiding intentions is considered unfair," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 73(C), pages 11-21.
    14. Zachary Grossman, 2014. "Strategic Ignorance and the Robustness of Social Preferences," Management Science, INFORMS, vol. 60(11), pages 2659-2665, November.
    15. Jia, Z. Tingting & McMahon, Matthew J., 2020. "Being watched in an investment game setting: Behavioral changes when making risky decisions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 88(C).
    16. Tonin, Mirco & Vlassopoulos, Michael, 2013. "Experimental evidence of self-image concerns as motivation for giving," Journal of Economic Behavior & Organization, Elsevier, vol. 90(C), pages 19-27.
    17. Dimant, Eugen, 2015. "On Peer Effects: Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity," MPRA Paper 68732, University Library of Munich, Germany.
    18. Engel, Christoph & Goerg, Sebastian J., 2018. "If the worst comes to the worst: Dictator giving when recipient’s endowments are risky," European Economic Review, Elsevier, vol. 105(C), pages 51-70.
    19. Tobias Regner & Astrid Matthey, 2017. "Actions and the self: I give, therefore I am?," Jena Economics Research Papers 2017-018, Friedrich-Schiller-University Jena.
    20. Dengler-Roscher, Kathrin & Montinari, Natalia & Panganiban, Marian & Ploner, Matteo & Werner, Benedikt, 2018. "On the malleability of fairness ideals: Spillover effects in partial and impartial allocation tasks," Journal of Economic Psychology, Elsevier, vol. 65(C), pages 60-74.
    21. Claire Rimbaud & Alice Soldà, 2021. "Avoiding the Cost of your Conscience: Belief Dependent Preferences and Information Acquisition," Working Papers 2114, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.

    More about this item

    Keywords

    social preferences; pro-social behavior; experiments; guilt aversion; reciprocity; self-image concerns; social-image concerns; trust game;
    All these keywords.

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jrp:jrpwrp:2018-020. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Markus Pasche (email available below). General contact details of provider: http://www.jenecon.de .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.