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Economic development capitalizing on brand agriculture : turning development strategy on its head

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  • Fujita, Masahisa

Abstract

This paper explores the possibilities of two unique Japanese concepts - the One Village One Product Movement (OVOP) and Michino Eki (or Roadside Stations) - as potential tools for bridging the gap between cities and rural areas through community-driven development. From the viewpoint of spatial economics and endogenous growth theory, this paper considers both OVOP and Michino Eki as rural development strategies of a broader nature based on "brand agriculture." Here, brand agriculture represents a general strategy for community-based rural development that identifies, cultivates and fully utilizes local resources for the development of products or services unique to a certain "village." Selected examples of OVOP and Michino Eki from Japan and developing countries are introduced.

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File URL: http://ir.ide.go.jp/dspace/bitstream/2344/312/3/ARRIDE_Discussion_No.76_fujita.pdf
File Function: First version, 2006
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Bibliographic Info

Paper provided by Institute of Developing Economies, Japan External Trade Organization(JETRO) in its series IDE Discussion Papers with number 76.

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Date of creation: Nov 2006
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Publication status: Published in IDE Discussion Paper. No. 76. 2006.11
Handle: RePEc:jet:dpaper:dpaper76

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Related research

Keywords: Japan; Rural development; Brand agriculture; Agricultural products; One village one product movement (OVOP); Michino eki;

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Cited by:
  1. Kurokawa, Kiyoto & Tembo, Fletcher & Velde, Dirk Willem, 2010. "Challenge for the OVOP Movement in Sub-Saharan Africa," Working Papers 18, JICA Research Institute.
  2. World Bank, 2007. "Building Knowledge Economies : Advanced Strategies for Development," World Bank Publications, The World Bank, number 6853, October.

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