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Environmental consciousness, economic gain and consumer choice of energy efficient appliances in Thailand, China and India

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  • Kusaka, Wakana
  • Kojima, Michikazu
  • Watanabe, Mariko

Abstract

In developing economies, consumption of electricity in residential and commercial sectors increased with economic development. In order to identify the factors for effective facilitation of standard and labeling programs, this article explores factors that affect consumer choice to energy-efficient products. Main findings are as follows: (1)Consumers in Thailand shows the highest awareness to environmental friendly concepts, followed by India and China.(2) Chosen labeled products include air-conditioners, TVs, refrigerators and washing machines, but not some popular products such as ceiling fans, electric fans or mobile phones. (3) Consumer who has higher energy conservation perception will buy energy efficient products.(4) Consumers in China, India and Thailand are sensitive to energy efficiency of products, primarily because they lead to less expenditure on electricity. (5) Labeling works to make levels of the energy efficiency of products more visible and thus helped consumers to choose the products.

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Bibliographic Info

Paper provided by Institute of Developing Economies, Japan External Trade Organization(JETRO) in its series IDE Discussion Papers with number 345.

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Date of creation: Mar 2012
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Publication status: Published in IDE Discussion Paper. No. 345. 2012. 3
Handle: RePEc:jet:dpaper:dpaper345

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Related research

Keywords: Asia; Thailand; China; India; Electric industries; Environmental problems; Energy; Consumers; Consciousness; Labeling; Energy Efficiency Reference;

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  1. Balachandra, P. & Ravindranath, Darshini & Ravindranath, N.H., 2010. "Energy efficiency in India: Assessing the policy regimes and their impacts," Energy Policy, Elsevier, vol. 38(11), pages 6428-6438, November.
  2. Fan, Ying & Liao, Hua & Wei, Yi-Ming, 2007. "Can market oriented economic reforms contribute to energy efficiency improvement? Evidence from China," Energy Policy, Elsevier, vol. 35(4), pages 2287-2295, April.
  3. Wang, Zhaohua & Zhang, Bin & Yin, Jianhua & Zhang, Yixiang, 2011. "Determinants and policy implications for household electricity-saving behaviour: Evidence from Beijing, China," Energy Policy, Elsevier, vol. 39(6), pages 3550-3557, June.
  4. Galarraga, Ibon & González-Eguino, Mikel & Markandya, Anil, 2011. "Willingness to pay and price elasticities of demand for energy-efficient appliances: Combining the hedonic approach and demand systems," Energy Economics, Elsevier, vol. 33(S1), pages S66-S74.
  5. Mills, Bradford F. & Schleich, Joachim, 2009. "What's driving energy efficient appliance label awareness and purchase propensity?," Working Papers "Sustainability and Innovation" S1/2009, Fraunhofer Institute for Systems and Innovation Research (ISI).
  6. Sarkar, Ashok & Singh, Jas, 2010. "Financing energy efficiency in developing countries--lessons learned and remaining challenges," Energy Policy, Elsevier, vol. 38(10), pages 5560-5571, October.
  7. Mahlia, T. M. I. & Masjuki, H. H. & Saidur, R. & Amalina, M. A., 2004. "Cost-benefit analysis of implementing minimum energy efficiency standards for household refrigerator-freezers in Malaysia," Energy Policy, Elsevier, vol. 32(16), pages 1819-1824, November.
  8. Zhou, Nan & Fridley, David & McNeil, Michael & Zheng, Nina & Letschert, Virginie & Ke, Jing & Saheb, Yamina, 2011. "Analysis of potential energy saving and CO2 emission reduction of home appliances and commercial equipments in China," Energy Policy, Elsevier, vol. 39(8), pages 4541-4550, August.
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