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Meta-Analytic Evidence On The Relationship Between Product Diversification Strategies And Financial Performance

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  • Andreas Bausch

    ()
    (Friedrich Schiller University Jena, School of Management and Economics; Jacobs University Bremen)

  • Frithjof Pils

    ()
    (Jacobs University Bremen)

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    Abstract

    Auf Basis meta-analytischer Integration von 82,742 empirischen Befunden aus 104 publizierten Studien testen wir die weitverbreitete Theorie, dass Produktdiversifikationsstrategien den finanziellen Erfolg von Unternehmen beeinflussen. Wir unterscheiden dabei explizit Korrelationen, die lediglich eine Assoziation suggerieren, von Korrelationen, die es erlauben, auf Kausalität zu schließen. Unsere Ergebnisse zeigen, dass die Sequenz der Variablenmessung sowie die Multidimensionalität der Variablenkonstrukte empirisch beobachtete Zusammenhänge zwischen Diversifikationsstrategien und Erfolg stark beeinflussen. Unter anderem zeigt die Analyse, dass verwandte und unverwandte Diversifikation lediglich mit simultan gemessenem- und nicht mit zeitlich verzögertem bilanz- und markt-basiertem Unternehmenserfolg signifikant korrelieren. Vor diesem Hintergrund stellt diese Studie vormalige metaanalytische Ergebnisse sowie Teile der vorherrschenden Theorie zu Erfolgseffekten von Diversifikationsstrategien in Frage. Des weiteren bietet unsere Studie wichtige Hinweise für das Design der Mess-Strategien zukünftiger Forschung in diesem Themenkreis.

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    Bibliographic Info

    Paper provided by Friedrich-Schiller-University Jena, School of Economics and Business Administration in its series Jena Research Papers in Business and Economics - Working and Discussion Papers with number 27/2007.

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    Date of creation: 21 Dec 2007
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    Handle: RePEc:jen:jenjbe:2007-27

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    Related research

    Keywords: Corporate Strategy; Financial Performance; Meta-Analysis; Product Diversification;

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