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Determinanten des Beziehungserfolgs bei der Beschaffung auf elektronischen M�rkten

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Author Info

  • Roland Helm

    ()
    (University of Jena, Faculty of Economics)

  • Wolfgang St�lzle

Abstract

Die Zielgr��e "Beziehungserfolg" stellt bei der Analyse von B2B-Gesch�ftsbeziehungen seit langem eine erhebliche Rolle. In diesem Beitrag wird der Frage nachgegangen, welche Gr��en typischer Beziehungsmodelle sich ver�ndern, wenn die Transaktionen �ber eine elektronische Plattform abgewickelt werden. Neben der theoretischen Analyse werden die Befunde einer entsprechenden empirischen Analyse aufgezeigt.

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Bibliographic Info

Paper provided by Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät in its series Jenaer Schriften zur Wirtschaftswissenschaft with number 30/2006.

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Date of creation: 11 Oct 2006
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Publication status: Published as "Beziehungserfolg bei der Beschaffung auf elektronischen M�rkten - theoretische Analyse und empirische Evidenz" in: Brenner, W.; Wenger, R. (Hrsg.): Elektronische Beschaffung, Springer-Verlag Berlin, Heidelberg (2007), S. 63-81
Handle: RePEc:jen:jenasw:2006-30

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Related research

Keywords: Elektronische Marktpl�tze; B2B-Gesch�ftsbeziehungen; Relationale Gesch�ftsbeziehungen; Beziehungserfolg; Vertrauen; Reputation; Beschaffungsmarketing; E-Business; E-Commerce; E-Procurement;

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