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Die Glaubw�rdigkeit personalpolitischer Ma�nahmen zur Signalisierung von Arbeitgeberattraktivit�t


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  • Karsten Korsa
  • Simone Martin

    (University of Jena, Faculty of Economics)

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    Um ein Fachkr�ftedefizit auszugleichen, kann der Arbeitgeber aktiv seine Arbeitgeberattraktivit�t erh�hen. Hierzu kann er Signale an Bewerber und Arbeitnehmer senden, die auf eine Arbeitgeberattraktivit�t schlie�en lassen. Im vorliegenden Beitrag werden anhand des Signaling-Ansatzes personalpolitische Ma�nahmen abgeleitet, die eine hohe Arbeitgeberattraktivit�t signalisieren. Anschlie�end wird gepr�ft, inwieweit diese Signale in unterschiedlichen Unternehmens- /Marktlebenszyklen glaubw�rdig durch den Arbeitgeber �bermittelt werden k�nnen. Eine variierende Glaubw�rdigkeit der Signale im Verlauf eines Unternehmenslebenszyklus l�sst R�ckschl�sse auf ein effizientes Investitionsverhalten des Arbeitgebers zur Sicherstellung eines wirksamen und kostenminimalen Personalmarketings zu.

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    Bibliographic Info

    Paper provided by Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät in its series Jenaer Schriften zur Wirtschaftswissenschaft with number 24/2005.

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    Date of creation: 15 Dec 2005
    Date of revision:
    Handle: RePEc:jen:jenasw:2005-24

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    Related research

    Keywords: signaling; organizational life cycle; attracting employees;


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