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Intangible Ressourcen, strategische Ziele und Management interner Wissenspotenziale

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Author Info

  • Roland Helm

    ()
    (University of Jena, Faculty of Economics)

  • Rudolf C. Meiler

Abstract

Sogenannte intangible Ressourcen eines Unternehmens sind f�r die Wettbewerbsf�higkeit eines Unternehmens von gro�er Bedeutung. Weithin bekannt ist auch die Tatsache, dass Wissen in Unternehmen in vielf�ltiger Weise vorliegt und unbedingt genutzt werden sollte, um den Wettbewerbsdruck mit Innovationen zu begegnen. Das Wissen sollte jedoch zielorientiert "zu Tage gef�rdert werden", damit Ineffizienzen vermieden werden. Eine Voraussetzung daf�r liegt in der Formulierung und Diffusion der Unternehmensvision und der Zielhierarchie mittels einer integrierten internen Kommunikation.

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Bibliographic Info

Paper provided by Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät in its series Jenaer Schriften zur Wirtschaftswissenschaft with number 19/2003.

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Date of creation: Jul 2003
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Publication status: Published as "Intangible Ressourcen, Zielsystem und Management interner Wissenspotenziale", in: Horv�th, P.; M�ller, K. (Hrsg.): Intangibles in der Unternehmenssteuerung - Strategien und Instrumente zur Wertsteigerung des immateriellen Kapitals, 2004, Vahlen Verlag: M�nchen, S.387-403.
Handle: RePEc:jen:jenasw:2003-19

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Related research

Keywords: Intangible Ressourcen; Resource-based View of Strategy; Wissensmanagement; Unternehmensvision; Interne Kommunikation;

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Cited by:
  1. Lutz Häselbarth & Armin Scholl, 2003. "Dynamische Bestellmengenplanung für verderbliche Luxusgüter," Jenaer Schriften zur Wirtschaftswissenschaft 13/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  2. Armin Scholl & Lutz Häselbarth, 2003. "Bestellmengenplanung im zeitlich offenen Entscheidungsfeld," Jenaer Schriften zur Wirtschaftswissenschaft 16/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  3. Armin Scholl & Robert Klein & Lutz Häselbarth, 2003. "Planung im Spannungsfeld zwischen Informationsdynamik und zeitlichen Interdependenzen," Jenaer Schriften zur Wirtschaftswissenschaft 14/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  4. Jens J. Krüger, 2004. "Capacity Utilization and Technology Shocks in the U.S. Manufacturing Sector," Jenaer Schriften zur Wirtschaftswissenschaft 10/2004, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.

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