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Sustainability Requirements Dynamics in New Product Development

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Author Info

  • Marios Bisilkas

    ()
    (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)

  • Iván Barreda Tarrazona

    ()
    (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)

  • Aurora García-Gallego

    ()
    (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)

Abstract

The purpose of a product is to satisfy the needs of the people that are going to acquire it. In order to do so, it has to incorporate characteristics and features that fulfill a series of requirements set by users' expectations and external conditions. In this essay, we are focusing on the design process of a new product and examine up to what extent should sustainability considerations as defined from the triple bottom line should be incorporated and when. Results indicate that the most important factors are the reaction of the customers to the sustainability performance of the product and its price. Attention needs to be paid though, as early incorpo- ration can provide either a competitive advantage or considerably hurt profitability. Finally, we discuss effective policies that could induce a permanent shift towards more sustainable operations.

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Bibliographic Info

Paper provided by Economics Department, Universitat Jaume I, Castellón (Spain) in its series Working Papers with number 2012/19.

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Length: 34 pages
Date of creation: 2012
Date of revision:
Handle: RePEc:jau:wpaper:2012/19

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Related research

Keywords: New product development; sustainability; profitability; Triple Bottom Line; product design;

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  1. Levinthal, Daniel & March, James G., 1981. "A model of adaptive organizational search," Journal of Economic Behavior & Organization, Elsevier, vol. 2(4), pages 307-333, December.
  2. VAN WOENSEL, Tom & CRETEN, Ruth & VANDAELE, Nico J., . "Managing the environmental externalities of traffic logistics: The issue of emissions," Working Papers 2000022, University of Antwerp, Faculty of Applied Economics.
  3. Barlas, Yaman, 1989. "Multiple tests for validation of system dynamics type of simulation models," European Journal of Operational Research, Elsevier, vol. 42(1), pages 59-87, September.
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