The Case Series in Management of Technology, No. 1.: Reson: Strategy, R&D and the Management of Technology

This case is the first in a series of company cases on strategy, organization and management of technology headed by Jens Frøslev Christensen at Department of Industrial Economics and Strategy, Copenhagen Business School. The objective of these cases is twofold: to generate empirical inputs from business practice to both ongoing research and case-teaching exercises within the field of Management of Technology. This case study does not pretend to give a full and final account of Reson A/S. The study provides a broad outline of Reson’s historical development, industrial and competitive context, management, strategy and organization, with special attention to R&D and management of technology. The case builds on interviews with managers at Reson (a chronological list of interviews and interviewees can be found in appendix 1), internal reports and company material. We would like to extend our warmest thanks to R&D manager Steen Bruun and managing director Claus Steenstrup who have made decisive contributions to this case. Support from CISTEMA (Center for Inter-disciplinary Studies in Technology Management), DRUID (Danish Research Unit for Industrial Dynamics), and Department of Industrial Economics and Strategy is gratefully acknowledged.