This paper takes into account the presence of oligopolistic rivalry between exporters to evaluate their pricing to market behavior. We specify the pricing policy as a simultaneous equation model, which captures the effects of possible interactions in multiple destination markets. The use of information related to multiple transactions helps to alleviate the cost measurement problem found in the typical analyses on prices and exchange rates. Furthermore, the exogenous variations of the exporters' exchange rate vis-à-vis the currency of each destination market will enable us to identify the reaction functions. The empirical approach is applied to the European ceramic tiles industry, where Italian and Spanish exporters compete. Prices are strategic complements and the markup adjustments, caused directly by exchange rate variations, are amplified by the feedback effects on rival's prices. En este trabajo consideramos la presencia de rivalidad oligopolística entre exportadorescon objeto de evaluar la presencia de "pricing to market". Especificamos la política deprecios mediante un modelo de ecuaciones simultáneas que recoge los efectos de lasposibles interacciones existentes en múltiples mercados de destino de las exportaciones.El problema de estimación de costes, típico en el análisis de precios y tipos de cambio,se resuelve mediante el uso de información relativa a múltiples transacciones. Por otraparte, las variaciones exógenas del tipo de cambio de la moneda de los exportadoresfrente a la de cada mercado de destino permitirá identificar las funciones de reacción.La aproximación empírica obtenida se aplica a la industria europea de pavimentos yrevestimientos cerámicos en la que los exportadores españoles y italianos compiten. Losresultados indican que los precios actúan como complementarios estratégicos y que losajustes de márgenes de beneficio, causados directamente por las variaciones en los tiposde cambio, son amplificados por la retroalimentación existente sobre los precios de losrivales.
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Paper provided by Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie) in its series Working Papers. Serie EC with number
2003-06.
Find related papers by JEL classification: F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies F14 - International Economics - - Trade - - - Country and Industry Studies of Trade L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
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