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Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information

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Author Info
Marette, Stéphan
Roosen, Jutta
Blanchemanche, Sandrine
Verger, Philippe

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Abstract

An experiment was conducted in France to evaluate the impact of health information on consumers’ choice. Fish have positive and negative health attributes, and we focus on the fact that the amount of positive and negative attributes differ dramatically between two commonly consumed fish, tuna and sardines. Successive messages revealing risks (methylmercury) and benefits (omega-3s) of consuming fish, along with consumption recommendations, were delivered. Results show significant differences in reaction among participants depending on the order of information on risks and benefits. We combine the results of the experiment with a partial equilibrium model to determine the value of information. By taking into account adjustments of equilibrium prices for sardines and tuna, the value of health information computed in a partial equilibrium framework is shown to have significant positive value to consumers.

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Paper provided by Iowa State University, Department of Economics in its series Staff General Research Papers with number 12574.

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Date of creation: 05 Apr 2006
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Handle: RePEc:isu:genres:12574

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Postal: Iowa State University, Dept. of Economics, 260 Heady Hall, Ames, IA 50011-1070
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Keywords: experimental economics fish consumption health information nutrition.

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  1. Masters, William A & Sanogo, Diakalia, 2002. " Welfare Gains from Quality Certification of Infant Foods: Results from a Market Experiment in Mali," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 84(4), pages 974-89, November. [Downloadable!] (restricted)
  2. Hanemann, W Michael, 1991. "Willingness to Pay and Willingness to Accept: How Much Can They Differ?," American Economic Review, American Economic Association, vol. 81(3), pages 635-47, June. [Downloadable!] (restricted)
  3. Shogren, Jason F. & Seung Y. Shin & Dermot J. Hayes & James B. Kliebenstein, 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," American Economic Review, American Economic Association, vol. 84(1), pages 255-70, March.
  4. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1990. "Experimental Tests of the Endowment Effect and the Coase Theorem," Journal of Political Economy, University of Chicago Press, vol. 98(6), pages 1325-48, December. [Downloadable!] (restricted)
  5. Hans P. Binswanger, 1980. "Attitudes Toward Risk: Experimental Measurement in Rural India," Artefactual Field Experiments 0008, The Field Experiments Website. [Downloadable!]
  6. William Masters & Diakalia Sanogo, 2002. "Welfare Gains from Quality Certification of Infant Foods: Results from a Market Experiment in Mali," Framed Field Experiments 0062, The Field Experiments Website. [Downloadable!]
  7. Sanogo, Diakalia & Masters, William A., 2002. "A market-based approach to child nutrition: mothers' demand for quality certification of infant foods in Bamako, Mali," Food Policy, Elsevier, vol. 27(3), pages 251-268, June. [Downloadable!] (restricted)
  8. Fox, John & Hayes, Dermot & Shogren, Jay, 2002. "Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental Auctions," Staff General Research Papers 5207, Iowa State University, Department of Economics.
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  9. MacCrimmon, K R & Toda, M, 1969. "The Experimental Determination of Indifference Curves," Review of Economic Studies, Blackwell Publishing, vol. 36(108), pages 433-51, October. [Downloadable!] (restricted)
  10. Hayes, Dermot J. & Shogren, Jason F. & Shin, Seung Youll & Kliebenstein, James B., 1995. "Valuing Food Safety in Experimental Auction Markets," Staff General Research Papers 835, Iowa State University, Department of Economics.
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