In this paper we use 2001-2002 urban survey data we collected to analyze demographics, cultural factors, and purchasing behaviors influencing the consumption of fresh milk, yogurt, ice cream, and powered milk in urban areas of China. The data include frequency of consumption by product, location of consumption and purchase, exposure to advertising and foreign culture, and school milk programs. The variables serve as regressors in a double-hurdle model that examines the decision to consume or not to consume and the level of consumption. We also estimate consumption levels and participation equations with tobit and probit models.
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Paper provided by Iowa State University, Department of Economics in its series Staff General Research Papers with number
12221.
Length: Date of creation: 23 Nov 2004 Date of revision: Handle: RePEc:isu:genres:12221
Contact details of provider: Postal: Iowa State University, Dept. of Economics, 260 Heady Hall, Ames, IA 50011-1070 Phone: +1 515.294.6741 Fax: +1 515.294.0221 Email: Web page: http://www.econ.iastate.edu More information through EDIRC
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