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Erfolgsstrategien im Plattformwettbewerb


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  • Helmut Dietl

    (Institute for Strategy and Business Economics, University of Zurich)


Die wirtschaftliche Bedeutung von Interaktionsplattformen, die zwei oder mehr Marktseiten miteinander verbinden, ist in der jŸngsten Vergangenheit enorm gestiegen. Beispielsweise stehen Telekommunikations-, Internet-, Versorgungs-, Medien-, Videospiele-, Logistik-, Finanzdienstleistungs-, Computersoftware- und Reiseunternehmen im Plattformwettbewerb. Der wichtigste Unterschied zu anderen Branchen besteht dabei in der Bedeutung von Netzwerkeffekten, insbesondere Netzwerkkreuzeffekten. Dieser Beitrag arbeitet die wichtigsten Erfolgsfaktoren im Plattformwettbewerb heraus und zeigt, wie Unternehmen durch erfolgreiche Netzwerkmobilisierung, Plattformorganisation, Einklink- und BŸndelungsstrategien Wettbewerbsvorteile gegenŸber Konkurrenten erzielen kšnnen.

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Bibliographic Info

Paper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Working Papers with number 0123.

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Length: 27
Date of creation: Mar 2010
Date of revision:
Handle: RePEc:iso:wpaper:0123

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Cited by:
  1. Helmut Dietl, 2010. "Besonderheiten des Sports ‐ Was rechtfertigt eine "eigene Ökonomik"?," Working Papers 0040, University of Zurich, Center for Research in Sports Administration (CRSA).
  2. Christoph Breuer & Helmut Dietl & Christian WeingŠrtner & Pamela Wicker, 2011. "The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany," Working Papers 0043, University of Zurich, Center for Research in Sports Administration (CRSA).


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