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Warum Investitionswettläufe und wachsende Erlösasymmetrien das Geschäftsmodell des europäischen Profifußballs zunehmend belasten

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  • Helmut Dietl
  • Egon Franck

    ()
    (Institute for Strategy and Business Economics, University of Zurich
    Institute for Strategy and Business Economics, University of Zurich)

Abstract

Blickt man nur auf die Umsatzentwicklung, dann boomt der Klubfußball in Europa. Neue Fernsehverträge und neue Stadien versprechen höhere Einnahmen, die Expansion der führenden Ligen nach Asien noch höhere Einnahmen usw. Trotz dieser Erfolge steht das Geschäftsmodell des europäischen Klubfußballs aber auf wackligen Fundamenten. Es begünstigt nämlich systematisch Investitionswettläufe, die es den Clubs schwer machen, ein Stück des mit erzeugten wirtschaftlichen „Kuchens“ für sich zu behalten. Zunehmende Erlösasymmetrien heizen dieses Überinvestitionsproblem immer weiter an. Der Beitrag untersucht die Mechanismen, die für diese Probleme verantwortlich sind, und zeigt auf, wie man dagegen vorgehen könnte.

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Bibliographic Info

Paper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Working Papers with number 0045.

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Date of creation: 2006
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Publication status: Forthcoming in: Zeitschrift Führung Organisation
Handle: RePEc:iso:wpaper:0045

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