IDEAS home Printed from https://ideas.repec.org/p/iso/wpaper/0006.html
   My bibliography  Save this paper

Julia Roberts, Tom Hanks & Co: Wie Stars zur effizienten Zuordnung von Filmen auf Filmkonsumenten beitragen

Author

Listed:
  • Egon Franck
  • Christian Opitz

    (Institute for Strategy and Business Economics, University of Zurich
    TU Bergakademie Freiberg)

Abstract

Trotz ihrer teilweise astronomischen Gehälter gelten Filmstars für den Erfolg eines Films als wesentliche Ingredienz. Die Mechanismen, auf denen der Erfolgsbeitrag eines Stars beruht, bleiben jedoch häufig diffus. In diesem Beitrag wird die Funktion des Filmstars als „Wegweiser“ auf einem Markt untersucht, der durch substanzielle Qualitätsunsicherheit charakterisiert ist. Filmstars überbrücken auf verschiedene Weise Informationsungleichgewichte zum Konsumenten. Die „Wegweiserfunktion“ stellt besondere Anforderungen an die Karriereplanung von Schauspielern. Nur Schauspieler mit einem präzisen Profil können Star-Status erlangen. Profiländerungen sind riskant und erfordern ebenfalls ein strategisches Vorgehen.

Suggested Citation

  • Egon Franck & Christian Opitz, 2002. "Julia Roberts, Tom Hanks & Co: Wie Stars zur effizienten Zuordnung von Filmen auf Filmkonsumenten beitragen," Working Papers 0006, University of Zurich, Institute for Strategy and Business Economics (ISU).
    • Handle: RePEc:iso:wpaper:0006
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Egon Franck & Stephan Nüesch, 2006. "Explaining the Star Shift in the Media– Why “Manufactured” Celebrities are More Lucrative than “Self-Made” Superstars," Working Papers 0057, University of Zurich, Institute for Strategy and Business Economics (ISU).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iso:wpaper:0006. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: IBW IT (email available below). General contact details of provider: https://edirc.repec.org/data/isuzhch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.