Stratégie de "tourisme durable": Validation empirique dans le Groupe TUI en Tunisie
AbstractThis article examines the company TUI and its Magic Life hotel chain. The remarkable success of this group in terms of sustainable development led him to develop its own norms and standards. Unfortunately, public policies and private initiatives such as TUI are now hampered by the reluctance of local businesses against projects. This shows that a development approach "sustainable tourism" should be supported by all stakeholders (government, businesses, citizens, interest group) to be truly effective.
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Bibliographic InfoPaper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-264.
Length: 18 pages
Date of creation: 29 Apr 2014
Date of revision:
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- Sandra Camus & Lubica Hikkerova & Jean-Michel Sahut, 2014. "La perception d’authenticité d’un site touristique et ses implications sur le comportement des touristes," Working Papers 2014-376, Department of Research, Ipag Business School.
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