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L’efficacité des programmes de fidélisation dans le secteur hôtelier : proposition d’un cadre conceptuel

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  • Lubica Hikkerova
  • Jean-Michel Sahut

Abstract

The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loy

Suggested Citation

  • Lubica Hikkerova & Jean-Michel Sahut, 2014. "L’efficacité des programmes de fidélisation dans le secteur hôtelier : proposition d’un cadre conceptuel," Working Papers 2014-259, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2014-259
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    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/WP/IPAG_WP_2014_259.pdf
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    8. repec:ipg:wpaper:2014-532 is not listed on IDEAS

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