La multicanalité et son impact sur le territoire: L’exemple de l'assurance en France
AbstractThe introduction of digital channels in the insurance industry, that has always been strongly
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Bibliographic InfoPaper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-190.
Length: 17 pages
Date of creation: 25 Feb 2014
Date of revision:
assurance; multicanal; agences; digital;
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- Sonja Gensler & Peter Verhoef & Martin Böhm, 2012. "Understanding consumers’ multichannel choices across the different stages of the buying process," Marketing Letters, Springer, vol. 23(4), pages 987-1003, December.
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