Corporate gouvernance: l’efficacité juridique et marketing des codes de conduite
AbstractCorporate social responsibility and ethics are part of business governance today and represents new ways of market adjustment for companies in quest of legitimacy in an uncertain environment. Tools such as codes of conduct or charts aim at clarifying business activities. However, in spite of their mediatisation, one can question their effective entrenchment and their impact on markets. In order to answer these questions, we propose a state of the art defining the notions of code of conduct and ethical chart both from a legal and a marketing perspective and discussing their effectiveness.
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Bibliographic InfoPaper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-174.
Length: 15 pages
Date of creation: 25 Feb 2014
Date of revision:
code of conduct; corporate social responsibility; law; marketing; communication;
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- Scott Colwell & Michael Zyphur & Marshall Schminke, 2011. "When does Ethical Code Enforcement Matter in the Inter-Organizational Context? The Moderating Role of Switching Costs," Journal of Business Ethics, Springer, vol. 104(1), pages 47-58, November.
- Koivunen, Niina, 2007. "The processual nature of leadership discourses," Scandinavian Journal of Management, Elsevier, vol. 23(3), pages 285-305, September.
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