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Solving logistic conflicts between retailers and manufacturers: the role of interpersonal relationships

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Author Info

  • Hicham ABBAD
  • Dominique BONET FERNANDEZ

Abstract

The logistical service is perceived as a key factor for reducing product shipment costs from factories to store shelves, while guaranteeing sufficient reactivity to satisfy unpredictable consumer demand. Although this service is taken into account in the supply selection process, large retailers in Morocco still remain confronted with the logistical failure of most of their suppliers (no respect of delivery periods, increase in shortage rate…). This dissatisfaction in terms of suppliers’ logistical skills is a major source of conflict. The aim of this paper is to show how the relationship between major retailers and their local suppliers staff make it possible to manage this type of conflict.

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Bibliographic Info

Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-170.

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Length: 15 pages
Date of creation: 25 Feb 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-170

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Keywords: interpersonal relationships; conflict; logistics; mass retailing; food industry; Morocco.;

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References

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  1. Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-41, August.
  2. Frenzen, Jonathan K & Davis, Harry L, 1990. " Purchasing Behavior in Embedded Markets," Journal of Consumer Research, University of Chicago Press, vol. 17(1), pages 1-12, June.
  3. Pras, Bernard & Evrard, Yves & Roux, Elyette, 2009. "Market : fondements et méthodes des recherches en marketing," Economics Papers from University Paris Dauphine 123456789/1536, Paris Dauphine University.
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Citations

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Cited by:
  1. Emilie Roger & Agnès Lancini & Dominique Bonet Fernandez, 2014. "Le contrôle de la gestion des connaissances d’un fournisseur stratégique : une perspective relationnelle," Working Papers 2014-400, Department of Research, Ipag Business School.
  2. Virginie Noireaux & Carole Poirel, 2014. "Stratégies collectives et contrepouvoir : diversité des formes et impact sur la performance. L’exemple de la gestion des déchets industriels," Working Papers 2014-370, Department of Research, Ipag Business School.
  3. Dominique Bonet Fernandez, 2014. "Pouvoir et leadership dans la supply chain," Working Papers 2014-399, Department of Research, Ipag Business School.
  4. Carole Poirel & Virginie Noireaux, 2014. "Collective strategies in the distribution channel : The case of industrial waste in France," Working Papers 2014-372, Department of Research, Ipag Business School.
  5. Carole Poirel, 2014. "Equilibre et déséquilibre dans le canal de distribution : Les apports du concept de résistance," Working Papers 2014-373, Department of Research, Ipag Business School.
  6. Carole Poirel & Virginie Noireaux, 2014. "Comment les PME peuvent-elles s’allier pour se faire entendre de leurs fournisseurs ? Une approche par les stratégies collectives," Working Papers 2014-359, Department of Research, Ipag Business School.

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