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La réactivité des réseaux de franchise face aux chocs externes : proposition d’un modèle conceptuel

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  • Dominique Bonet Fernandez
  • Odile Chanut
  • François Fulconis
  • Carole Poirel
  • Gilles Paché

Abstract

An original organizational form, a hybrid between market and hierarchy, franchise networks are based on a close and interactive collaboration between several firms: a franchisor, who generally is the initiator of the partnership, and franchisees, legally and financially independent retailers, who become members of a network to benefit from a successful business system. This paper examines specifically the ability of franchise networks to initiate a high responsiveness faced with external shocks; it therefore proposes a conceptual model based on resources, competences and leadership.

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Bibliographic Info

Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-163.

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Length: 20 pages
Date of creation: 25 Feb 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-163

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  1. Steven C. Michael, 2009. "Entrepreneurial signaling to attract resources: the case of franchising," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 30(6), pages 405-422.
  2. Dominique Bonet Fernandez, 2014. "Pouvoir et leadership dans la supply chain," Working Papers 2014-399, Department of Research, Ipag Business School.
  3. Frédéric Perdreau & Anne-Laure Le Nadant & Gérard Cliquet, 2007. "Architecture financière des réseaux de franchise : apports de la théorie des ressources et de la théorie des contrats incomplets," Post-Print halshs-00520599, HAL.
  4. Blair,Roger D. & Lafontaine,Francine, 2005. "The Economics of Franchising," Cambridge Books, Cambridge University Press, number 9780521772525, 9.
  5. Gillis, William E. & Combs, James G., 2009. "Franchisor strategy and firm performance: Making the most of strategic resource investments," Business Horizons, Elsevier, vol. 52(6), pages 553-561, November.
  6. B. Guilhon & P. Gianfaldoni, 1990. "Chaînes de compétences et réseaux," Revue d'Économie Industrielle, Programme National Persée, vol. 51(1), pages 97-112.
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Cited by:
  1. Abdallah Alaoui & Hind El Makrini, 2014. "Analyse des effets des pratiques managériales sur la performance à l’export. Etude empirique des PME marocaines," Working Papers 2014-430, Department of Research, Ipag Business School.
  2. Virginie Noireaux & Carole Poirel, 2014. "Stratégies collectives et contrepouvoir : diversité des formes et impact sur la performance. L’exemple de la gestion des déchets industriels," Working Papers 2014-370, Department of Research, Ipag Business School.
  3. Carole Poirel & Virginie Noireaux, 2014. "Comment les PME peuvent-elles s’allier pour se faire entendre de leurs fournisseurs ? Une approche par les stratégies collectives," Working Papers 2014-359, Department of Research, Ipag Business School.
  4. Carole Poirel, 2014. "Equilibre et déséquilibre dans le canal de distribution : Les apports du concept de résistance," Working Papers 2014-373, Department of Research, Ipag Business School.
  5. Hind El Makrini, 2014. "La performance à l’export des entreprises dans les économies en voie de développement," Working Papers 2014-431, Department of Research, Ipag Business School.
  6. Jean-Sebastien Lantz & Lubica Hikkerova & Mehdi Mili & Jean-Michel Sahut, 2014. "Evaluation of Growing Business: Which Method, What Risks?," Working Papers 2014-472, Department of Research, Ipag Business School.
  7. Emilie Roger & Agnès Lancini & Dominique Bonet Fernandez, 2014. "Le contrôle de la gestion des connaissances d’un fournisseur stratégique : une perspective relationnelle," Working Papers 2014-400, Department of Research, Ipag Business School.

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