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Understanding the Determinants of the Usage of Corporate Social Networks: An Integrative Perspective

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  • Nabila JAWADI
  • Laetitia BONIS

Abstract

The aim of this paper is to analyze factors influencing workers’ behaviors toward corporate social networks (CSN). Using the integrated model of technology acceptance and users’ satisfaction (Wixom and Todd 2005), the proposed research model explains the usage of a CSN by its perceived usefulness, perceived ease of use, the satisfaction with its characteristics and with information it produces and its overall quality. Results of a survey administrated among 352 workers in a large French group show that evaluation of the quality of the CSN, the satisfaction with it as well as its perceived usefulness play an important role in enhancing its usage. However, our findings show that no significant link exists between perception of ease of use of the CSN and its usage.

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Bibliographic Info

Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-136.

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Length: 14 pages
Date of creation: 25 Feb 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-136

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Related research

Keywords: technology acceptance; user satisfaction; the integrated model; corporate social networks; structural equation modeling.;

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  1. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
  2. Pinho, José Carlos & Soares, Ana Maria, 2011. "Examining the Technology Acceptance Model in the Adoption of Social Ne tworks," Apas Papers 348, Academic Public Administration Studies Archive - APAS.
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