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Do Exclusivity Arrangments Harm Consumers?

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  • Jihui Chen

    ()
    (Department of Economics, Illinois State University
    Department of Strategy and Policy, National University of Singapore)

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    Abstract

    This paper explores welfare implications of exclusivity arrangements, e.g. iPhone?s part- nership with wireless carriers. Two ?rms compete in a primary good market, while a monop- olistic ?rm o¤ers a value-adding good. The primary good can be consumed alone, while the value-adding good must be consumed with the primary good. The monopolistic ?rm forms an exclusivity partnership with one of the primary good providers. Buyers are able to consume the value-adding good only if they patronize the monopolistic ?rm?s exclusive partner. This practice allows the monopolistic ?rm to extract surplus from the primary good market. Sur- prisingly, consumers bene?t from the exclusivity arrangement. However, overall social welfare declines, despite improvements to consumer welfare.

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    File URL: http://economics.illinoisstate.edu/RePec/Papers/iPhone1015.pdf
    File Function: First version, 2011
    Download Restriction: no

    Bibliographic Info

    Paper provided by Illinois State University, Department of Economics in its series Working Paper Series with number 20111001.

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    Length: 28 pages
    Date of creation: Oct 2011
    Date of revision:
    Handle: RePEc:ils:wpaper:20111001

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    Web page: http://economics.illinoisstate.edu

    Related research

    Keywords: exclusivity; consumer welfare; market efficiency; hotelling;

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    1. Subhasish M. Chowdhury & Steven Martin, 2010. "Exclusivity and Exclusion on Platform Markets," University of East Anglia Applied and Financial Economics Working Paper Series 016, School of Economics, University of East Anglia, Norwich, UK..
    2. Chen, Yongmin, 1997. "Equilibrium Product Bundling," The Journal of Business, University of Chicago Press, vol. 70(1), pages 85-103, January.
    3. Dennis W. Carlton & Joshua S. Gans & Michael Waldman, 2007. "Why Tie A Product Consumers Do Not Use?," NBER Working Papers 13339, National Bureau of Economic Research, Inc.
    4. Choi, Jay Pil & Stefanadis, Christodoulos, 2001. "Tying, Investment, and the Dynamic Leverage Theory," RAND Journal of Economics, The RAND Corporation, vol. 32(1), pages 52-71, Spring.
    5. Chiara Fumagalli & Massimo Motta, 2006. "Exclusive Dealing and Entry, when Buyers Compete," American Economic Review, American Economic Association, vol. 96(3), pages 785-795, June.
    6. Dennis W. Carlton & Michael Waldman, 1998. "The Strategic Use of Tying to Preserve and Create Market Power in Evolving Industries," NBER Working Papers 6831, National Bureau of Economic Research, Inc.
    7. Adams, William James & Yellen, Janet L, 1976. "Commodity Bundling and the Burden of Monopoly," The Quarterly Journal of Economics, MIT Press, vol. 90(3), pages 475-98, August.
    8. Sue Mialon, 2009. "Product-bundling and Incentives for Merger and Strategic Alliance," Emory Economics 0907, Department of Economics, Emory University (Atlanta).
    9. Joshua S. Gans & Stephen P. King, 2006. "PAYING FOR LOYALTY: PRODUCT BUNDLING IN OLIGOPOLY -super-* ," Journal of Industrial Economics, Wiley Blackwell, vol. 54(1), pages 43-62, 03.
    10. Armstrong, Mark, 2006. "Price discrimination," MPRA Paper 4693, University Library of Munich, Germany.
    11. Subhashish M. Chowdhury & Stephen Martin, 2010. "Exclusivity and exclusion on platform markets," Working Paper series, University of East Anglia, Centre for Behavioural and Experimental Social Science (CBESS) 10-14, School of Economics, University of East Anglia, Norwich, UK..
    12. McAfee, R Preston & Schwartz, Marius, 1994. "Opportunism in Multilateral Vertical Contracting: Nondiscrimination, Exclusivity, and Uniformity," American Economic Review, American Economic Association, vol. 84(1), pages 210-30, March.
    13. Miao, Chun-Hui, 2008. "Tying, Compatibility and Planned Obsolescence," MPRA Paper 13523, University Library of Munich, Germany.
    14. McAfee, R Preston & McMillan, John & Whinston, Michael D, 1989. "Multiproduct Monopoly, Commodity Bundling, and Correlation of Values," The Quarterly Journal of Economics, MIT Press, vol. 104(2), pages 371-83, May.
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