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Exclusión en la Distribución de Productos Durables y la Estrategia de Predar por Tiempo: la Guerra del Plasma

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Abstract

Este trabajo realiza un análisis económico del caso conocido como La Guerra del Plasma, en el cual la reacción de las multitiendas Falabella y París S.A. frente a sus proveedores impidió la realización del Banco de Chile de una feria tecnológica para sus clientes en Abril de 2006. Más allá de la conducta de colusión, acreditada en el juicio, este trabajo muestra que las multitiendas predaron el mercado para ganar tiempo, por la vía de usar restricciones verticales sobre sus proveedores. Este comportamiento les habría permitido retrasar la entrada de empresas rivales en el retail de productos durables, en un período de alta demanda esperada. En tal sentido, la estrategia de exclusión seguida, generando una predación temporal del mercado, habría sido altamente rentable para Falabella y París S.A.

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Bibliographic Info

Paper provided by Ilades-Georgetown University, Universidad Alberto Hurtado/School of Economics and Bussines in its series ILADES-Georgetown University Working Papers with number inv221.

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Length: 35 pages
Date of creation: Jun 2009
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Handle: RePEc:ila:ilades:inv221

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Keywords: Exclusión de Competidores; Restricciones Verticales; Predación; Colusión; Retail; Guerra del Plasma;

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