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An Overview of Pesticides Industry and Marketing Environment

Author

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  • Srivastava Uma Kant
  • Patel N T

Abstract

This paper attempts to highlight the growth of the pesticides industry, changes in the product mix, market concentration, flow of materials, problems of various constituents and the emerging marketing scenario. The Pesticides Industry has grown by 7.6% during the last 20 years. It has also undergone structural changes from low value products to high value specialty products. The use of pesticides is concentrated in selected districts of a few states like Andhra Pradesh, Karnataka, Gujarat and Punjab. It was observed that bulk of the pesticides used in agriculture were accounted for by crops like cotton and paddy. The major constituents of pesticides industry are technical grade material manufacturers, formulators and dealers. About 84.5% of the total production of technical pesticides is concentrated with 16 companies only. Of these 16 companies, 13 have the bulk of the market share of the products group dealt by them. There is vast scope for accelerating consumption of pesticides by diversifying to hitherto untapped regions and crops. This calls for a major market developments effort on the part of industry. The industry is presently dependent on distributors and dealers to push their products. The industry will have to generate guidelines for economical use of pesticides to crops grown in disadvantaged regions.

Suggested Citation

  • Srivastava Uma Kant & Patel N T, 1989. "An Overview of Pesticides Industry and Marketing Environment," IIMA Working Papers WP1989-07-01_00888, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp00888
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