IDEAS home Printed from https://ideas.repec.org/p/iim/iimawp/wp00659.html
   My bibliography  Save this paper

Experiences of Designing a Case Based Compulsory Marketing Courses for a Masters Level Programme in Management

Author

Listed:
  • Jain, A. K.
  • Dixit, M. R.

Abstract

This paper describes authors’ experiences of designing a case based compulsory marketing course for Post Graduate Programme (PGP) in Management (equivalent to MBA) at Indian Institute of Management, Ahmedabad (IIMA). Given the course objectives, set in context of the programme objectives, the participants profile, and the overall learning culture at IIMA; the paper discusses the experiences of design of (I) overall course structure, (ii) different types of modules in the course, and (iii) learning climate in the course. Approaches used for improving the design of each of these over the last 20 years along with assessments of the approaches as well as the currently unresolved issues are presented. The paper concludes with some remarks useful for improving the design of the course and its modules as well as learning climate. Implications for improved design of case based functional area courses as well as other compulsory course offered in PG Programmes are also presented in the end.

Suggested Citation

  • Jain, A. K. & Dixit, M. R., 1985. "Experiences of Designing a Case Based Compulsory Marketing Courses for a Masters Level Programme in Management," IIMA Working Papers WP1985-09-01_00659, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp00659
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iim:iimawp:wp00659. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/eciimin.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.