Advanced Search
MyIDEAS: Login

Utilizing the Rural Educated as Change Agents

Contents:

Author Info

  • Monappa Arun
Registered author(s):

    Abstract

    Communication media like TV, Films, Radio, have generally been used to bring about changed habits in the rural areas. When the impact of this media has been analysed, suggestions have generally been made to tinker with the content or the style of presentation, or to use other media. These are external factors of change. What is being suggested is that if change is to be efficiently internalized, then it must come from an inner conviction. The rural educated, could be a useful vehicle to bring about change. They would have better personal contact with the people, know the local conditions and be able to tackle some of the problems – like family planning – on a more confidential basis, which privacy is lacking in mass campaigns. With their skill and knowledge the rural educated, living as they do in the same village, could carry greater conviction, with the various changed methods and practices, that they seek to have implemented.

    Download Info

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below under "Related research" whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Bibliographic Info

    Paper provided by Indian Institute of Management Ahmedabad, Research and Publication Department in its series IIMA Working Papers with number WP1976-06-01_00193.

    as in new window
    Length:
    Date of creation:
    Date of revision:
    Handle: RePEc:iim:iimawp:wp00193

    Contact details of provider:
    Phone: 91 79 2630 7241
    Fax: 91 79 2630 6896
    Web page: http://www.iimahd.ernet.in/publications
    More information through EDIRC

    Related research

    Keywords:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:iim:iimawp:wp00193. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.