Conventional agricultural extension approaches have ceased to be of much effect in transforming agricultural productivity and meeting the goals of sustainable natural resource management. Multi agency approach using multimedia, multi language and multi channel is imperative. Ministry of Agriculture has realized the need for transition but the models for the purpose remain to be developed.
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Paper provided by Indian Institute of Management Ahmedabad, Research and Publication Department in its series IIMA Working Papers with number
2009-03-05.
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