Case based pedagogy has become popular in most business schools today, since the pioneering efforts made by Harvard Business School, several decades ago. Although the case method approach stands firmly on grounds its effectiveness in ‘simulating reality of the business world’ in the classroom, yet it has its own limitations and cannot be used in all learning situations This article delves into both sides of the debate on the efficacy of case method for learning and through an exploratory study, models the attitude of MBA students towards the perceived learning aspects of the pedagogy. The premise of our beliefs-only attitude model rests on the conceptual analogy between a case study and an advertisement message as two similar forms of communication technology. Drawing heavily from the insights available in the advertising literature, the article suggests several hypotheses for future empirical validation.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Publisher Info
Paper provided by Indian Institute of Management Ahmedabad, Research and Publication Department in its series IIMA Working Papers with number
2006-11-05.
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.: