How Do Experience and Shopping Frequency Affect Consumers Brand Choice?
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Bibliographic InfoPaper provided by Insper Working Paper, Insper Instituto de Ensino e Pesquisa in its series Insper Working Papers with number wpe_257.
Date of creation: Oct 2011
Date of revision:
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-11-28 (All new papers)
- NEP-IND-2011-11-28 (Industrial Organization)
- NEP-MKT-2011-11-28 (Marketing)
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