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The Collective-Quality Promotion in the Agribusiness Sector: An Overview

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Author Info
Stephan Marette

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Abstract

This paper reviews the economic effects of collective-quality promotion through a survey of the recent literature devoted to common labeling and professional groups. Benefits and costs of common labeling and professional groups for improving quality are detailed. Some empirical facts are presented, mainly focusing on some European examples, since many European countries have a long history of producer-owned marketing programs. This paper shows that in some cases the collective-quality promotion can be a successful strategy for firms/farmers.

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File URL: http://www.card.iastate.edu/publications/DBS/PDFFiles/05wp406.pdf
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File URL: http://www.card.iastate.edu/publications/synopsis.aspx?id=868
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Publisher Info
Paper provided by Food and Agricultural Policy Research Institute (FAPRI) at Iowa State University in its series Food and Agricultural Policy Research Institute (FAPRI) Publications with number 05-wp406.

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Date of creation: Oct 2005
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Handle: RePEc:ias:fpaper:05-wp406

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Related research
Keywords: collective-quality promotion labeling marketing organization quality signals.

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  1. Langinier, Corinne & Babcock, Bruce A., 2006. "Agricultural Production Clubs: Viability and Welfare Implications," Staff General Research Papers 12670, Iowa State University, Department of Economics. [Downloadable!]
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