Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information

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Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information

Author Info

Stephan Marette
Jutta Roosen
Sandrine Blanchemanche
Philippe Verger

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Abstract

An experiment was conducted in France to evaluate the impact of health information on consumers' choice between two different types of fish. Successive messages revealing risks (methylmercury) and benefits (omega-3s) of consuming the fish, along with consumption recommendations, were delivered. Results show a significant difference of reaction according to the order and type of information. The information about risks had a larger marginal impact on change in willingness to pay (WTP) than did the information about benefits. While the results show that detailed messages on risks/benefits, including recommendations for nutrition behavior, matter in the modification of WTP, 40% of respondents did not change their initial choices after the revelation of health information.

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Publisher Info
Paper provided by Center for Agricultural and Rural Development (CARD) at Iowa State University in its series Center for Agricultural and Rural Development (CARD) Publications with number 06-wp421.

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Date of creation: Jun 2007
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Handle: RePEc:ias:cpaper:06-wp421

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Paper
- Stephan Marette & Jutta Roosen & Sandrine Blanchemanche & Philippe Verger, 2007. "Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information," Food and Agricultural Policy Research Institute (FAPRI) Publications 06-wp421, Food and Agricultural Policy Research Institute (FAPRI) at Iowa State University. [Downloadable!]
- Marette, Stéphan & Roosen, Jutta & Blanchemanche, Sandrine & Verger, Philippe, 2006. "Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information," Staff General Research Papers 12574, Iowa State University, Department of Economics. [Downloadable!]

Find related papers by JEL classification:
C9 - Mathematical and Quantitative Methods - - Design of Experiments
D8 - Microeconomics - - Information, Knowledge, and Uncertainty
I1 - Health, Education, and Welfare - - Health

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Masters, William A & Sanogo, Diakalia, 2002. " Welfare Gains from Quality Certification of Infant Foods: Results from a Market Experiment in Mali," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 84(4), pages 974-89, November. [Downloadable!] (restricted)
Hanemann, W Michael, 1991. "Willingness to Pay and Willingness to Accept: How Much Can They Differ?," American Economic Review, American Economic Association, vol. 81(3), pages 635-47, June. [Downloadable!] (restricted)
Shogren, Jason F. & Seung Y. Shin & Dermot J. Hayes & James B. Kliebenstein, 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," American Economic Review, American Economic Association, vol. 84(1), pages 255-70, March.
Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1990. "Experimental Tests of the Endowment Effect and the Coase Theorem," Journal of Political Economy, University of Chicago Press, vol. 98(6), pages 1325-48, December. [Downloadable!] (restricted)
Hans P. Binswanger, 1980. "Attitudes Toward Risk: Experimental Measurement in Rural India," Artefactual Field Experiments 0008, The Field Experiments Website. [Downloadable!]
William Masters & Diakalia Sanogo, 2002. "Welfare Gains from Quality Certification of Infant Foods: Results from a Market Experiment in Mali," Framed Field Experiments 0062, The Field Experiments Website. [Downloadable!]
Sanogo, Diakalia & Masters, William A., 2002. "A market-based approach to child nutrition: mothers' demand for quality certification of infant foods in Bamako, Mali," Food Policy, Elsevier, vol. 27(3), pages 251-268, June. [Downloadable!] (restricted)
Fox, John & Hayes, Dermot & Shogren, Jay, 2002. "Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental Auctions," Staff General Research Papers 5207, Iowa State University, Department of Economics.
Other versions:
- Fox, John A & Hayes, Dermot J & Shogren, Jason F, 2002. " Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental Auctions," Journal of Risk and Uncertainty, Springer, vol. 24(1), pages 75-95, January. [Downloadable!] (restricted)
MacCrimmon, K R & Toda, M, 1969. "The Experimental Determination of Indifference Curves," Review of Economic Studies, Blackwell Publishing, vol. 36(108), pages 433-51, October. [Downloadable!] (restricted)
Hayes, Dermot J. & Shogren, Jason F. & Shin, Seung Youll & Kliebenstein, James B., 1995. "Valuing Food Safety in Experimental Auction Markets," Staff General Research Papers 835, Iowa State University, Department of Economics.

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